About Analogue Mall

Analogue Mall was a prominent electronics retailer in Nepal that operated both online and through a physical store in Kathmandu. Launched in November 2020, it quickly gained attention for offering authentic products, a trade-in program, EMI services, and an innovative insurance plan called "Analogue Care" that covered accidental damage to gadgets. It was a subsidiary of Analogue Inc., a software company. The business aggressively expanded its market presence by offering products at below-market prices, sometimes as low as Rs. 120,000 for a MacBook Air that was normally priced at Rs. 150,000. This strategy attracted many buyers but also created price volatility in the market.